What Are “Actives” In Skincare Products: A Starter’s Guide

If you’re into skincare, you’ve probably come across the term “actives” from different beauty blogs. But what actually are actives? The simple answer is: an “active” is the ingredient in a skincare product that targets specific skin concerns. Before you try to incorporate actives into your skincare routine, you must first know what they are and how they work for your skin. Here’s a brief but thorough guide to help you!